Monday, March 23, 2009

Google Analytics Page

1) Looking at the site useage, what does the terms visits, page views and pages/visit mean? What does the bounce rate mean and does it vary much from day to day?
Visits means how many people visited the website, page views means how many pages were viewed and pages/visits means the amount of page views viewed when people visited the site. Bounce Rate means the average percentage of initial visitors who go to a different site rather than to visit different pages on the same site. http://en.wikipedia.org/wiki/Bounce_Rate

2) Now look at the traffic sources report. What are the three sources of traffic and where has most of the traffic come from?
The 3 sources of traffic are search engines, direct traffic and referring sites with 80% of traffic coming from search engines, 16% from direct traffic and 4% from referring sites. Most of the traffic has come from search engines with Google being the most popular.

3) What was the most popular web browser used to access the site?
Internet Explorer was the most popular web browser used to access the site with over 70% of users accessing the site using Internet Explorer.

4) How many countries did visitors to OZRURAL come from and what were the top three countries?
They came from 14 countries with America, Great Britain and countries where English is the most popular language such as Australia being the top 3.
5) Having clicked every possible link on my analytics, make a few comments on
(a) What you can track:
You can track things such as visitor loyalty, trends of visitors, what country people are accessing the site from, what browsers they are using and many other things.
(b) What you can track over time: Over time you can track how often people visit your site, how loyal they are to your business and how they access your site.
(c) What you can’t track: You can’t track how much they are spending on your site.
6) What do the following terms mean?
High bounce rate: A bounce occurs when a web site visitor leaves a page or a site without visiting any other pages.
Key words: Keywords are the words that are used to reveal the internal structure of an author's reasoning.
Average Page Depth: It is the average number of pages on a site that visitors view during a single sessionclick through rate:
Click-through rate or CTR is a way of measuring the success of an online advertising campaign.
Click: Click is when u press the mouse on a web page to view something else.
Cookie: Cookie’s are parcels of text sent by a server to a Web client and then sent back unchanged by client each time it accesses that server.
Impression: What a person thinks of your website when they first visit it.
Hyperlink: This directs a user to another website or document by just getting them to click on a word which is generally coloured blue.
Navigation: Navigation is the process of finding your way around a website.
Pageview: A page view is a request to load a single page of an Internet site.
Session: Session is the amount of time spent viewing a website.
Unique Visitors: A unique visitor is a statistic describing a unit of traffic to a Web site, counting each visitor only once in the time frame of the report.
URL: A URL (Uniform Resource Locator) specifies where an identified resource is available and the mechanism for retrieving it
Visitor: When a person visits your website.
Comparison shopping: The act of comparing prices of something in advance before shopping for the best bargain

http://www.wikipedia.org/

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